HOMEWORK ASSIGNMENT #2

MSN TO BUY YAHOO?????

MSN wants YAHOO, and MSN needs YAHOO and all of its cumstomers if they want to compete against an industry giant like GOOGLE.

GOOGLE rules the world in regards to the search engine industry and namely big money with advertising.

MSN once dominated the ISP (internet service providers) with its Dial-up Internet service and Encarta Online Encylopedia. It has lost most, if not almost all of its market share to the high speeds of cable and DSL technology. Just recently, MSN started to offer "free email" accounts, something that YAHOO has always offered. They may have been trying to appear like YAHOO, but now MSN is trying to join forces with YAHOO and try to take the lead as the industry giant for search engines.

GOOGLE, however, does not want this to happen and will not let it happen without a fight. They plan to help Yahoo and block the "take-over".

The New York Times reported back in September that Ask.com, Yahoo and Microsoft were trying to compete against GOOGLE who dominates the search engine market. The article stated that MSN had been making changes to their search engine several times a week. MSN has been fine tuning its search engine for awhile.

GOOGLE claims to know what the consumer wants. The have been dominating the market for a longtime. If MSN is sucessful in buying YAHOO that will mean problems to GOOGLE. GOOGLE wants to make it hard and expensive for MSN and will try to manipulate the advertising world.

YAHOO to join with GOOGLE to fend off 45 Billion takeover bid????? Posted tonight.